Bellevue University Online

Bachelor of Science in Marketing Management

The program format prepares students to assume a leadership role in marketing virtually any organization. In addition to foundational marketing concepts and tools, students gain the communication, analytical and leadership skills, as well as knowledge needed to succeed in marketing management. Graduates can expect to learn how to: Evaluate and improve their own management styles by reflecting on time management, conflict resolution, teamwork, and communication skills.  Create, promote, and deliver goods and services to consumers and businesses.  Effectively analyze market conditions to make decisions about product development, distribution, and promotional activities.  Analyze and critique web-based marketing strategies through research and review of existing e-marketing formats.  Conduct relevant and reliable market research using a variety of techniques such as focus groups, mail/phone surveys, and interviews.  Conduct scholarly research using library and internet sources to support findings presented in papers and case studies.  Perform basic financial calculations to assess a company’s financial performance and to determine appropriate budget levels for ongoing marketing projects.