Bowling Green State University Online

Search Engine Optimization

This program has been developed because of the high demand for search engine specialists. Search engine optimization is considered a sub-set of Search Engine Marketing. Below is a definition of SEO provided by MSN Careers: “Search engine optimization specialists (SEOs) increase a firm's web site traffic by improving its search engine page rankings (SERPs). This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the web.