Jones International University Online

Bachelor of Arts in Business Communication in Sales and Marketing

This specialization gives you the competitive edge by providing both broad knowledge and practical experience in sales and marketing theory and techniques along with a comprehensive foundation in business communication. In this program, you will design a career plan of leadership in management positions related to sales, marketing and service. Learn to effectively communicate both orally and in writing, within specific business contexts and understand how globalization and advancements in technology have impacted business communications. Apply strategic marketing techniques and sales tactics to real-world situations, giving you hands-on experience in both areas.