Jones International University Online

Bachelor of Business Administration in Sales and Marketing Management

In this degree specialization you will study the foundations of both of these areas to gain a depth of relevant knowledge of each. In this program, you will study organizational communication, finance, ethics, and global strategies, as they relate to business administration. Design a professional development plan for growth in the sales, marketing or service sectors. Learn to connect marketing messages to business vision and mission statements. Demonstrate the importance of good customer relationship management.