Jones International University Online

Master of Arts in Business Communication in Leading the Customer-Driven Organization

This specialization examines the paradigm shift in business assumptions about the customer and enables you to implement important structural changes designed to meet the needs of your organizations customers – both external and internal.  You also will gain highly relevant and valued practical knowledge on positive leadership and how it functions in relation to the customer. Students pursuing this specialization will: Learn how to assess customer needs and expectations and develop customer-driven goals, strategies, and standards as they contribute to a company’s bottom line. Apply effective leadership strategies and coaching to a variety of contexts, whether you work in teams, in front of a large audience or in situations of crisis or conflict. Identify, evaluate, and respond effectively to the socio-economic, political, cultural, environmental and competitive forces pushing firms and industries to become global. Direct the corporate communication of an organization, including designing a comprehensive communications plan to disseminate key messaging within a diverse environment.